How To Get Top Ranking In Major Search Engines

The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization

First thing you need to do is find the keywords you want to optimize for.

There is great tool by Google Adwords (https://adwords.google.com/select/KeywordToolExternal)

From Google Keywords tools widget you can find key words in two ways first by typing in relative leywors which
you think is good for your site content, the other way is google help you find the right keyword for you by crawling
your website and get the most searched keywords from your site both are great but the second one only works if you
already have some content on your site. I recommened the first one.

I would Also suggest using this free tool called GoodKeywords (http://www.goodkeywords.com/products/gkw/)

This one does the same job as Google Adwords does but it also supports other Search Engines.

For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools
specified above... It would show you keywords related to that and not of the searches..

Pick the keywords which are related to your site.

For example when you search for "Computer" you'll see the following results:

Count Search Term results(per month):-

computers(24,900,000)
compute(45,500,000)
computer laptop(1,500,000)
laptop computers(6,120,000)
desktop computer(1,000,000)
my computer(1,500,000)
reboot computer(40,500)
slow computer(201,000)
desktop computers(1,830,000)


These are randomly choosen keywords from google keywords search.


Now see what other terms are related to your keyword Computer,

Do couple of searches related to your keyword and note down around 15-20 Most searched keywords.
Then, keep the keywords which are searched most on the top.

Now you need Title Tag for the page.

Title tag should include top 3 keywords, like for "Computer" it can be like :

"Computers, laptops and Other computer raleted stuff here."

Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines
might consider more than 3 commas as spam, So beware of that.

Now move on to Meta Tags

You need following Meta Tags in web page

<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<META name="keywords" content="keyword1,keyword2,keyword3">
<META name="description" content="brief description about the site">
<META name="robots" Content="Index,Follow">


No need to have other meta tags like abstract, re-visit and all, most people dont read it.

Now...

<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

This tag tells the content type is html and character set used is iso-8859-1, there are other character sets also but this is the one mosty used..

<META name="keywords" content="keyword1,keyword2,keyword3">

This one should have all your keywords inside starting from keyword with most counts...

keyword tag for our example would be something like :

<META name="keywords" content="computer, computers, laptops, mycomputer, computer technology news">

Remember to put around 15-20 keywords max not more than that. Dont repeat keywords,

<META name="description" content="brief description about the site">

Provide short decription about your site and include all the keywords mentioned in the title tag.

Decription tag should be:

<META name="description" content="computers, laptops, Computer Related and Software news.">

It can be upto 255 characters and avoid using more than 3 "," commas

<META name="robots" Content="Index,Follow">

This is used for search robots..following explanation will help you :

index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow

Now move on to body part of the page

Include all top 3 keywords here,
I would suggest to break the keyword and use it...

For example

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................

Include main keywords in <h#> tags <h1><h2> etc..
and start with <h1> and then move to <h2> <h3> etc..

<h1> tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags

When done with page copy, then you need to provide title and alt tags for images and links.

Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should
explain what is image all about.

Remember to add Top keyword atleast 2 times in the body and other 2 keywords thrice and twice respectively.

Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.

<a href="news.php">computer </a> <a href="software-news.php">computers Software News</a> etc..

Now finally, you need to read some more stuff..may be you can all it as bottom lines...

Site Map - This is page where you need to put all the links present in your site, this will help Search Engines to find the links
easily and also provide link for site map in footer, as search engines start scanning the page from bottom.

Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here
: /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.

Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast
open and close all the tags properly, you can check your page's html online here : http://validator.w3.org/

All done now, you just need to check your site with this script, its called SEO Doctor : http://www.instantposition.com/seo_doctor.cfm

It'll show you the report of your site with solution.

Now You are All Done Except Submitting Your Site To Search Engines, which i will tell you in next post.